LONDON (Reuters) - Philip Morris International (PMI) on Thursday unveiled a zero-tobacco stick for use with its "heat-not-burn" device IQOS, which may help the company avoid tax and other regulations that affect its tobacco products in some markets.
IQOS heats up small packets of ground up tobacco resembling cigarettes but does not burn them, a process the company says potentially results in fewer health risks compared to smoking.
Now, PMI has developed a range of sticks, which it calls LEVIA, that do not contain tobacco but a "non-tobacco substrate" infused with nicotine, with flavours including tobacco, menthol with blueberry and peppermint.
